Montana Farmers Union is a longtime supporter of country-of-origin labeling (COOL). MFU and National Farmers Union fought for years to label meat, both to give consumers a choice at the meat counter, and to aid U.S. producers, because when given the choice, consumers in this country will buy U.S. beef and not think twice.
The meat-packing industry has always fought against COOL, stating that consumers didn’t really need to know what country their meat came from. However, we finally prevailed and a federal COOL law went into effect in 2013, but COOL was repealed for beef and pork by Congress during negotiations with the World Trade Organization.
~ Montana Farmers Union and its board of directors